Employer brand
audit and research
Employer value
proposition (EVP) creation
Employer communication
strategy and execution
Recruitment campaign
strategy and execution
Social media and
reputation management
Employer
engagement campaigns
Employer
asset creation
Employer
brand films
From first insight to last campaign: marketing consulting, a marketing function in better shape, branding, and strategy that actually shows up in the market.
HARMAN AUTOMOTIVE
Delivering an omnichannel global campaign that elevates the value proposition of a car.
L&T TECHNOLOGY SERVICES
Crafting the brand positioning and design system for this global ER&D organization.
ANNAMRITA - ISKCON FOOD RELIEF FOUNDATION
An award winning campaign to unite India against hunger, especially during a pandemic.
Primary research: 500+ employees surveyed, leaders interviewed across industries. What people want from work, beyond the pay slip.
GET THE REPORTYour reputation as a workplace, minus the spin.
Employer branding is how a business is seen as a place to work, by candidates, employees and the market. For enterprises, it combines what you promise with what people actually experience, and communicates a cohesive story.
Earlier than you think. Usually just before it hurts.
When your business hires at scale, enters a new market, sets up a GCC, merges or rebrands. Also when attrition climbs, offers get declined, or the employee perception about the brand stops being in-line with your defined EVP.
Fewer hiring panics. More right fits.
Sharper hiring, as the right people self-select. Better retention across enterprise teams, because the promise is true. A stronger reputation with talent and clients, so referrals and inbound interest grow. And one story carried by everyone, which helps productivity.
The talent market moved. Is your story keeping up?
Candidates research businesses before they apply. Employees are your most believed channel. AI search now summarises your enterprise’s reputation, so inconsistency shows. Skills and flexibility outweigh titles. Proof beats promise.
One owner, a few allies, and the people you want to meet.
In enterprises, the CHRO or Head of Talent owns it, the CEO backs it, the CMO or Head of Brand shapes it, and business and technology heads bring the hiring need. Candidates: the talent you cannot afford to lose to a competitor, and the existing talent.
Three jobs. One brand.
One, an employer value proposition: a true promise to your people. Two, an employer identity: how that promise looks and sounds. Three, employee communication and engagement: keeping the promise alive inside, so it holds outside.
Whether you run a growing business or a global enterprise, the people you want are already deciding about you. Share your vision for how you want to be seen. We combine research, storytelling, and strategic execution to construct an authentic employer brand that delivers lasting success internally and externally.
We look forward to hearing from you